David Glantz was born and raised in Germany. After university’s degree he joined a management consultancy and specialized in the area of sales, marketing and CRM with a focus on customer loyalty. He supervised more than 35 successful loyalty projects. As an expert for loyalty, digitalization and omnichannel marketing, he is responsible for the consulting business including sales, innovation and marketing department at Loyalty Partner Solutions since 2016. His biggest recent long-term loyalty-IT-solutions feature both, railway and aviation companies, for amazing insights.
· How can airlines make spending miles easier to attract a wider range of customers?
· Is incorporating high-level customisation and flexibility now a necessity, and how can digital transformation aid in this offering?
· How can airlines offer variety and gamification, rather than simply rewarding the biggest spenders?
· Can airlines introduce sustainable options to draw and retain environmentally mindful members?
· Considering the recent conversation around the devaluation of loyalty points, how can airlines maintain customer trust and program appeal?