Liana Braxton | Managing Director
Sosimple Energy

Liana Braxton serves as the Managing Director of SoSimple Energy in South Africa, where she leads the company’s mission to accelerate commercial and industrial solar adoption through innovative financing and turnkey renewable solutions. With a strong background in business leadership and energy strategy, Liana works closely with corporates, manufacturing facilities, logistics operators, property groups, and industrial customers to design solar-plus-storage systems that deliver immediate cost savings and long-term energy resilience. She is particularly recognized for expanding the use of Power Purchase Agreements and alternative ownership models, enabling companies to transition to solar energy without capital expenditure and with predictable pricing. Liana’s leadership reflects a practical and solution-driven perspective: solar is not simply an environmental initiative, but a strategic financial and operational decision that strengthens business competitiveness in South Africa’s evolving energy landscape. At the Solar & Storage Africa show, Liana brings valuable, real-market insight on the business case for solar, financing structures, customer adoption barriers, and the future of distributed clean energy for South African industry.