Widerøe Zero is an independent business incubator under the Umbrella of the Norwegian airline Widerøe. Bjørn is the leader of Widerøe Zero's work on the development of future air mobility concepts. He has a background as a researcher and holds a doctoral degree in innovation and transformation studies. He is responsible for Widerøe Zero's Air Mobility Lab, which serves as an innovation platform for customer-driven and open innovation in Norway and the Nordics.