Daniel Friedli is Managing Director and Partner at Travel in Motion AG. He is a solution driven travel industry consultant with extensive knowledge of the airline and air travel domain. Daniel works with airlines and other entities in the travel value chain, as well as the technology vendors serving them. He focuses on airline digital transformation of the commercial and distribution areas, retailing and customer experience, IATA’s NDC and Offer and Order transformation, contracting and RFPs of commercial systems as well as Passenger Services related business processes. Through workshops and close interaction with the customer, Daniel and Travel in Motion analyse the challenges at hand and create business strategies and translate those into viable business solutions.