Khaled Tash | Group CMO
SAUDIA Airlines

Khaled Tash is the Chief Marketing Officer for Saudia Group, leading the transformation of the national flag carrier brand and its subsidiaries, with aim to reposition it as the “Wings of Vision 2030” with a new mission of bringing the World to Saudi Arabia and leading the region in aviation. A seasoned Saudi professional with successful track-record of 25 years in leading brand building, marketing and business transformation initiatives with local and global impact. Recognized for exceptional leadership and internal/external stakeholder management to deliver on business strategies, programs and initiatives. Graduate of KFUPM, with executive education certificates from both Harvard Business School and INSEAD and a diversified experience across several sectors including consumer goods (e.g. P&G), real estate (e.g. Emaar), as well as NGO’s (e.g. MISK) and public sector (e.g. SAGIA/MISA). Before joining Saudia Group, he led the launch of “Invest Saudi”- the Kingdom’s national investment promotion program as Deputy Minister of Investment for Marketing & Communication.