Natalie Fung | Head of Lifestyle Partnerships, Mileage
Cathay Pacific Airways

Natalie Fung is the Head of Lifestyle Partnerships, Asia Miles. Overseeing revenue generation and commercializing Cathay's leading reward currency, Asia Miles, Natalie is responsible for managing hotels, F&B, and retail mileage partnerships globally as well as driving strategic initiatives to enhance members' miles earning ecosystem and experience.  Natalie joined the Cathay Group in 2020 and led the transformation of its loyalty programmes (Marco Polo Club and Asia Miles) into the refreshed Cathay membership programme in 2022. Prior to Cathay, Natalie also held various roles in customer operations and strategy across banking, telecommunications, and consulting industries.  Natalie graduated from the Ivey School of Business at Western University and also recently completed a EMsc in Behavioural Science from the London School of Economics.