Sebastian Riedle | VP Digital Product Lufthansa Group and Chief Product Officer Digital Hangar
Lufthansa Group

Sebastian Riedle is an accomplished aviation industry professional with a successful track record in driving digital businesses and implementing innovative strategies. Currently the  Vice President Digital Product Lufthansa Group as well as Managing Director & Chief Product Officer of at Lufthansa Group Digital Hangar, Sebastian is developing cutting-edge digital solutions for the Lufthansa Group Hub Airlines. Previously, Sebastian played a pivotal role in the success of Miles&More, Europe's premier airline loyalty program, as VP Loyalty and Managing Director. He led the program's strategy, business operations, marketing, and IT, scaling its data and digital capabilities.  As the Senior Director of Global Online Sales, Sebastian had e-commerce responsibility for Lufthansa, Swiss, and Austrian Airlines, aligning their digital platforms and scaling e-commerce revenues to several billion euros. He has also held various management positions in the commercial field.  Sebastian's educational background is in business administration, with a double degree from the European School of Business in Reutlingen, Germany, and Reims Management School in France.  With his extensive aviation industry experience and expertise in digital products, Sebastian is a respected figure in digital travel.