Ade Ewart | Managing Director
Apteco

Ade Ewart, Managing Director, Apteco

Ade has over 35 years of experience in the data driven analytics area.  Much of this was gained working within Credit Bureaux in Europe, the USA, and Australia.  Whilst he has spent over 25 years in a client facing position, his core knowledge stems from roles requiring the manipulation and analysis of ‘raw’ data.  Ade, is an expert in the use and application of Apteco software, and has held the position of Managing Director, Apteco Australia since 2017.

Ade has been heavily involved in helping blue-chip organisations define and implement various data strategies with a focus on marketing, communications, customer segmentation, and cost saving. A particular niche that he has carved out is the use of data analytics to improve customer communications through better customer understanding.

Appearances:



Day 1 @ 13:20

How Government organisations are using the latest Marketing Technology to help the community

A tech talk on MarTech functionality and how the Department for Health and Social Care (UK) applied it to inspire and support families to become healthier 

last published: 22/Jul/24 06:25 GMT

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